The team

Operators and technologists. In that order, on purpose.

AWALI engagements are led by people who have run companies and built the systems underneath them — not analysts reading from a framework.

Portrait of Scott Thomas

Scott Thomas

CEO / Partner

Scott has led 17 technology companies representing more than $120 million in combined revenue, with a career centered on operational improvement, M&A, and leadership execution — the work of making companies run better, not just look better in a deck.

At AWALI, he leads engagements at the executive level, focused on applying AI in practical, high-impact ways that improve decision-making — and on being accountable for what it changes in the business.

Operator proof

  • Led 17 technology companies representing more than $120 million in combined revenue
  • Specializes in operational improvement, M&A, and leadership execution

Technical proof

  • Technology executive across acquisition, integration, and turnaround environments
Portrait of Jude Samson

Jude Samson

President / Partner

Jude has spent his career building companies around better business models, co-founding Levelfield.com Inc. in 2000, Online Agency, and later RFMx. His work centers on optimizing business processes and designing closed-loop integrated data networks — the connective systems that let an organization see itself clearly and act on what it sees.

At AWALI, he focuses on maximizing social capital: empowering organizations so the capability built in an engagement stays with the people who run the business.

Operator proof

  • Co-founded Levelfield.com Inc. (2000) and Online Agency
  • Co-founded RFMx

Technical proof

  • Develops innovative business models and optimizes business processes
  • Designs closed-loop integrated data networks
Portrait of David Samson

David Samson

CTO & Founder / Partner

David is AWALI's founder and CTO. He built his technical foundation across eight years of database consulting in financial services, energy, healthcare, and agriculture — sectors where the data is messy, regulated, and mission-critical — and has consulted with startups on technology implementation from architecture through delivery.

At AWALI, he leads technology architecture and implementation on client engagements, turning the operating-layer point of view into working systems the client owns and runs.

Operator proof

  • Consults with startups on technology implementation

Technical proof

  • Eight years of database consulting across financial, energy, healthcare, and agriculture sectors

Meet the people who would do the work.

A first conversation includes the operators and technologists who would actually staff your engagement — not a sales layer.

Start a conversation

Or write to us directly: hello@awali.tech